Wednesday, June 27, 2012

Microsoft goes for the soft touch

It's interesting that Microsoft is coming out with their own tablet, the Surface. One take on this development is that the PC makers who bundle Windows on Intel boxes have been squeezed by low margins and are loathe to innovate. Apple on the other hand controls both the hardware and software, and has every reason to innovate and does it well. Since Microsoft can't rely on the market to generate products that compete with Apple, they've decided to jump in and do it on their own. Rumor has it that when Microsoft looked at using aluminum for their tablet, they found that Apple had locked up the aluminum metals market, and so Microsoft turned to a vaporized Magnesium housing referred to as VaporMg (pronounced vapor mag).

No comments:

Post a Comment